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Preliminary logo sketches for Steel Bridge Associates

Visual Branding

“Your brand is what people say about you when you’re not in the room.”  

Jeff Bezos, Amazon

A logo is the last thing you need. 


Establishing your center – who you are, why you are, and whom you address, is at the heart of defining how your organization will present itself to the world. These come before brand identity development.. and define how a visual personality, your logo, will serve its role.


Your logo is the tangible portrayal of your organizations’s core values, vision and mission. If you can define those elements, together we can develop an identity package that speaks to your market, your competitors and your employees.

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Visit next page: Commercial Illustration

Branding Stages

Brand Strategy flowchart
Identity Development
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Style Guide
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Logo Design
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Style Guide

Logo Design

Style Guide Interior Pages
©2021Duncan MacGruer
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